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Greensboro Farmers Market Makes Valuable Connections With Local Food Locator

The Greensboro Farmers Market (GFM, Inc.) has developed a digest for local food shopping by gathering information from its farmers and prepared food vendors to publish the Local Food Locator. The new online resource published April 2, 2020, aims to connect fresh, nutritionally dense local foods direct to customers. The tool has been refined each week, using feedback from customers and vendors, to create an easier user experience.

During the recent COVID-19 Stay-at-Home mandate, farmers and food producers are finding new ways to connect with their customers, including online stores and pre-ordering options, which allow customers to select from fresh-from-the-field produce, pre-payment options, and choose from pick-up options and/or delivery locations. These changes create safer shopping experiences, with minimal contact between vendors and customers.

This newly refined interface reflects the rapid changes happening in the small business world today; a shift in traditional retail models adding new online capabilities daily, during a time that social distancing and public health is paramount.

“Our Market management team created the Local Food Locator to further simplify buying locally from Market vendors, by reorganizing our directory into familiar shopping categories (i.e. produce, eggs, meats, etc.),” said Lee Mortensen, GFM Executive Director and Market Manager. “Our aim with this locator is to serve as the bridge between the customer and vendor in as much as we can during this disruptive time. Shoppers are also recognizing the benefit of online/pre-order shopping directly from local producers over larger retail venues. Customers value knowing where their food comes and the limited number of channels it goes through before arriving on their plate.”

About the Market

Greensboro Farmers Market, Inc. (GFM) operates the Greensboro Farmers Curb Market on behalf of the City of Greensboro. GFM is a 501c3 nonprofit. GFM provides greater Greensboro with opportunities to purchase and learn about local food in a friendly and diverse setting. GFM encourages and supports the growth of local foods and artisan goods businesses to improve greater Greensboro’s economy, support better health through healthy eating and build social and community connections.

Location and Hours of Operation

The Greensboro Farmers Curb Market, a City of Greensboro Parks and Recreation facility is currently closed to the public. Located at 501 Yanceyville Street, on the corner of Lindsey Street and Yanceyville Street across from the War Memorial Stadium, the Market  operates year round on Saturdays 7 a.m. to 12 p.m. and Wednesdays (April 22 – October 28)from  8 a.m.- 12 p.m. The Market is an indoor facility with free admission, WiFi, and plenty of free parking as well as an ATM on site. Sign on for our newsletter (link at bottom of website) to keep up to date on market happenings, including re-opening information and vendors. Visit GSO Farmers Market for more information.

Contact: Lee Mortensen, Executive Director/ Market Manager 336-373-2402

Image of a box of vegetables

Written By

Ben Grandon, N.C. Cooperative ExtensionBen GrandonExtension Agent, Agriculture - Commercial Horticulture and Field Crops Call Ben E-mail Ben N.C. Cooperative Extension, Guilford County Center
Page Last Updated: 2 months ago
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